Over 30 years ago, in Sweden, I was Marketing Manager for a large international company. We worked with an advanced logistics program, which consisted of always being able to explain why and how it is done.
Nowadays here in Spain I work part time as Project Manager for the development of a Football University. When I saw the new logo that has been developed to replace the Mc Donalds hamburger chain in Russia, I asked myself why (?). And then, how did they choose this new logo? It is a modern data design of an M, but has nothing to do with the Russian brand name. And also too close to other M logos.
Above to the right, you can see the new logo that will replace the old classic Mc Donald. A bad joke, or a smart logistics? I thought it would be called Mc Putin and not, Vkusno-I-Tochka !! But good luck anyway!
Thanks for reading,
Windmush/Curt, 18-06-2022